One of the crucial tasks of a salesperson is getting to present their pitch to decision makers.…
Many articles and a lot of professional literature focus, quite logically, on persuading the…
The status quo is one of the arch enemies of sales. The natural human desire to leave things as they…
Appealing to a client's emotional perception is at least as important as rational argumentation. The…
In English, the term needs analysis has been used in the sales sector. It refers to an early stage…
Business people often ask what they should say to clients in order to be successful. However, this…
Negotiating is a process during which it is necessary to find a compromise between the two sides and…
In business we're often faced with a decision that must be made immediately, and when postponing the…
Every salesperson has experienced a client who, after a while, makes the salesperson think it might…
