Investing big money in marketing and expecting it to sell your product is quite naive. In most…
If your product is the cheapest one among similar, or at least seemingly similar, offers on the…
This is an eternal question in sales. The potential customer does not answer calls. Should we invest…
There are suppliers and sellers in every field that companies or individuals consider first when…
Nicola Cook, MD of the Shortcuts consultancy company, dealing with leadership and sales, is also…
In the past few years there has been a lot of talk about procrastination, a chronic tendency to…
Sales is not about using arguments that appeal to logical thinking selling is, primarily, about…
Key accounts are not just ordinary customers. A truly professional B2B sales person has to use more…
92 percent of salespeople could do better in building and maintaining business relationships…
