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Expert advice: Seven tips on social networks for start-ups

Social and professional networks offer start-ups a unique opportunity to get noticed and to address…

Writing e-mail subject lines: An art worth mastering

In many cases, it's the e-mail subject that makes the difference between the user deleting the whole…

Social media presence: getting it right

Social media is a direct way of getting in touch with consumers of your products. People on social…

The growth of mobile advertising brings changes in customer acquisition

Internet users today switch from desktop PCs to mobile devices and new users start straight on…

Fine-tune your mobile communication strategy

If you want to have a customer-centric company, you must engage in talking with and listening to…

How not to start a sales e-mail: five deterrent examples

Even though e-mail is one of the least effective ways of addressing prospects, it can still be of…

How to use content marketing to get people into your sales funnel

The key is to sell solutions, not just items. Put differently, your marketing must be bigger than…

Content marketing: How to succeed in 2018

To succeed online with your content marketing activities, your content needs to be personalized. You…

2019: What trends in digital marketing can we expect? (2/2)

The previous article described how the use of augmented reality, voice search and AI will become…

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