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Traditional media are not dead, focus on an optichannel strategy

We followed the data even before digital marketing appeared and analysis and statistics became a…

Acquisitions vs. retention: What is worth investing in more?

Acquiring new customers and maintaining existing relationships are both key to growing your…

5 strategies for effective lead generation

Many companies are looking for quick and easy ways to reach new prospects or users. Effective work…

Do you write direct e-mails? Use psychology to create them

Most marketers are well aware of the power of direct marketing today. In any case, it is an art to…

Artificial Intelligence and Customer Retention: Where to begin?

Statistics show that acquiring a new customer can be five to twenty-five times more expensive than…

Merchants will be able to list their products for free on Google Shopping

Whereas previously merchants had to pay by pay-per-click (PPC), they will soon be able to put their…

Distress encourages invention and creativity

Currently, there is a quote that's going around the internet about creativity in crisis. It is most…

Email service providers are changing the algorithm. Don't let your messages fall into spam

Last year, Google announced that it had implemented a TensorFlow artificial intelligence-driven…

How to close a deal with a client remotely even in uncertain times

In the area of ​​sales and negotiations, uncertainty and fear have spread due to the coronavirus and…

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