E-mail still has its place in direct marketing. With respect to new media, however, it is necessary…
Email is still in the game, but it is necessary to adapt it with regard to the dynamics of time.…
Every marketing email has 3 goals: Opening the message, reading it and clicking on the link for…
The success of a direct mail campaigns only depends on the quality of the initial tests. Regardless…
ClickZ provides an example of how HubSpot, a company developing marketing software, increased its…
E-mail is still a powerful marketing tool if used as a part of an overall marketing strategy. Yet it…
Your offer must meet three conditions to make the customer feel he needs the product: 1) Fear of…
The basis of successful email content is that it clearly defines problem, solution and its benefits.…
