Can a company's name affect its economic performance? This was the question for Jan Hanousek and…
The previous article described how you might approach changing the business model of your company.…
Here are some valuable reflections articulated by two founders of two start-ups in France.
In order successfully to change your company into a digital one, you need to be customer-centric,…
For a website to be considered responsive, it must look and work the same across all screens.…
Anyone who is interested in what customers think should know how to prepare a customer experience…
The previous article explained why marketers should become more involved in product development. Now…
Poor application of the obligatory four Ps is often lethal for a startup. Let’s see how things…
The strength of the agile approach is that it is iterative and collaborative. It enables the…
