People make a purchase emotionally but then they need to defend what they have done rationally. So in order to close a sale, you need to create emotions; however,…
Matchmaking services (1/2): Why business with love isn’t eager to innovate Matchmaking companies (typically in the online dating industry) charge…
Do you play the violin? Then play it in your next presentation If there is something unique about you, you could and should use it to make…
When to walk away from your business idea At some point, your current business idea will either work or it won't. If…
Is your business successful? Use NPS to find out If you make your customers happy, they may come back. If you make them feel…
Jewellers: how to succeed on the luxury market Have you ever wondered how tough life is on the jewellery market? In case…
To have the life you want, you need a strategy Everyone wants to be successful. Many people have a specific goal: they…
Is your decision making truly smart? Very often we don’t really think about whether something we want to do is…
Struggling with motivation? Keep your team engaged (2/2) The previous article described how layout of the office is important, as…
Go virtual: don’t miss the boat Virtual reality is good not only for video games. Today, VR is a device…
Authenticity or cultural fit? Authenticity is the main aim of all diversity efforts. On the other hand,…
Communicate well and with impact Do you want to maximise the impact of your communication skills? The best…
Struggling with motivation? Keep your team engaged (1/2) Managers all over the world are constantly looking for new ways to motivate…
