This text is based on an article on Addicted2Success.com.
Convince people your proposition is right for them
Do not focus so much on rational explanations of your proposal or some general arguments. Focus mainly on explaining to people how the proposal is suitable for them personally.
Try to empathise as much as possible
Does the other person seem not to understand what you are trying to explain? Do you not understand their inability to see the matter in the same way as you do? Then you may have made the mistake of not empathising. Try as much as possible to see things from the other person's point of view. Maybe you will then understand their perspective better and be better able to convince them.
Simplify your argument
Perhaps you are trying to explain something so thoroughly that you are overwhelming the other person with too much information. Above all, your argument should be simple and straightforward. Focus on one or two strong, bulletproof arguments, and try to sell these as best you can.
Play on emotions
For the most part, people make decisions not rationally, but on the basis of emotions. Take advantage of this fact and focus on the person's emotional perception. Use emotions such as excitement or fear to persuade them.
Think in advance about how to respond to objections
Think in advance about what arguments the other person is most likely to use against your proposal. And prepare counter-arguments so that you can respond quickly.
-mm-