An article on the addicted2success.com website recommends focusing on following:
1. Relationships
Look for business partners using the relationships you already have, or at least those you're currently building. Look at your friends – if you find someone there, your chances of succeeding are far better than if you start with a stranger. With someone you know, you possibly already know each other's likes and dislikes. You also trust them, which is always essential in business.
2. Focus on what you lack
You need to have someone who is able to do what you're not. Focus on complementary skills and strengths. For example, if you're a technical expert who isn't very good at talking and engaging others, you need someone who is friendly and approachable. The same will happen to your brand. Work hand in hand and take advantage of distinctive skillsets you have. When looking for a business partner, don't think about what you have, but what you don't.
3. Look for a positive person
Every successful online entrepreneur has at least one great failure story. You need to make sure you know how to learn from failure, because it can happen. Therefore, aim for people with a positive mindset who are resilient when it comes to bad times. Being exposed to failure also means that you have realistic expectations. In online business, you need someone who stays positive, learns from mistakes, and pushes forward relentlessly.
-jk-