Use surveys
Create pop-up surveys that will display on your website. Ask visitors what causes them the most stress in connection with your products or services. Use this to identify common pain points of your target audience.
Start sending post-purchase e-mails
Use contacts in your mailing list to learn more about your customers. A simple e-mail can help you to retain your customers. You might also ask for feedback, which should then be carefully reviewed. You should want to know how your customers feel after their purchase so that you can later sell them something else. This advice comes from the business2community.com website.
Consumers are usually quite willing to provide some feedback; first, though, the seller has to ask for it. So target people who have recently bought something from you. Just a simple thank you e-mail with an attached feedback form or link is enough. Let your customers know their feedback is essential for you. Tell them that they can influence your future products and design choices.
In order to achieve better results, personalise the message. If you are able to mention the customer’s name in the subject of the e-mail, so much the better.
Listen to social media
There is one huge source of feedback: social media. People on social media talk about the products they buy and share their experiences with brands. If you look carefully, you can also identify issues that certain niches are facing.
You need to be aware of what your customers are saying about you and your products online. There are multiple tools for you to use to focus on relevant hashtags or your brand name. You can also follow the most influential figures in your industry or a niche. Look for feedback trends, either for your business or for the industry as a whole.
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