There are several good reasons for investing in digital marketing. It is good for general brand awareness, offers good results for a reasonable amount of money and is relatively easy to track and evaluate, according to an article on the business2community.com website.
Good value for money
Digital marketing is very cost-effective. That is why startups and small businesses may use it: generally it is not necessary to have massive funds in order to launch a campaign. By comparison, traditional marketing is often way more expensive.
Digital marketing boosts your visibility. As it is online, you gain not only new customers but also people's awareness. And growing brand awareness will lead to more customers for your next campaign. People will also recall your brand the next time they need to buy something you provide.
You will know how you are doing
Digital marketing activities are usually extremely easy to track. You will know what return you are getting on investment. You can review the results as the campaign runs and also adjust the campaign while it is ongoing. And last but not least, you can stop a digital campaign immediately if it is not working. That is hard to do with other types of campaign.
It bridges the gap between brand and customers
Digital marketing can be used to push your products and brand ahead of your competition. Social media can be used to connect effectively with your audience and fortify your market position by creating a close connection with your customers.
-jk-