Regulation of the tech sector: learn from banks Until recently, people seemed not to care so much about all the new social platforms having almost unlimited access to our data. Now, however, our attitude is…
Latest scientific findings on soft skills Technical knowledge itself isn't usually enough to achieve success. Success…
Study: Procurement in 2025 Significant changes in procurement will occur in the years ahead and not…
Which industries will die because of lack of customers? When there is a new generation, things can change. Today, members of…
Is your business really customer-focused? When you are in a field with more than one supplier, the only thing that…
Can a company's name affect its economic performance? This was the question…
Digital reinvention of your business (2/2): Digital transformation The previous article described how you might approach changing the business…
Digital reinvention of your business (1/2): What consultants advise In order successfully to change your company into a digital one, you need…
Start-ups that make it: Two French stories Here are some valuable reflections articulated by two founders of two…
Business online: Responsive website design For a website to be considered responsive, it must look and work the same…
Understand your customers: ask the right questions in customer surveys Anyone who is interested in what customers think should know how to prepare…
Why startups fail: Marketing is getting it wrong (2/2) The previous article explained why marketers should become more involved in…
Why startups fail: Marketing is getting it wrong (1/2) Poor application of the obligatory four Ps is often lethal for a startup.…
