Should everyone be agile? (2/2) Organisations would like to be efficient and innovative. But can that really be achieved by Agile? The previous article explained that what functions in software…
Something to consider before paying for customer acquisition After introducing a new platform, you anticipate an inflow of cash.…
Should everyone be agile? (1/2) Becoming agile usually means implementing a particular set of…
Collaborative content marketing: 3 ideas Content can be created in a collaborative way. You can offer case studies,…
Negotiating over a meal (2/2): Does it add or detract value? When examining the impact which eating together has on a final deal, it…
Negotiating over a meal (1/2): The influence of food Is it a good idea to have a meal when you need to talk business? This is…
Why digital marketing is essential for small businesses If you are a startup or a small business, you shouldn’t miss the chance to…
How blockchain helps business (2/2): Challenges The previous article described the main advantages of blockchain…
How blockchain helps business (1/2) Blockchain enables the tracking of shipments in real time. The result is…
Market research: What to use it for With new technologies, there are many ways of finding out what a company…
Tough marketing decision: in-house marketing team or agency? Imagine the following situation: You have a great product. You know your…
Is Airbnb losing its charm? Hosts using Airbnb are becoming significantly more professional. The shift…
When the manager is hiding: don’t misuse working remotely Leading remotely is hard. But on the other hand, being remote is also…
