According to the Management Today website, you should focus on three key areas.
1. A basic idea
In the corporate world, strategies are often written without any basic ideas. Creative organizations, on the other hand, are based on simple ideas that can be described in a just few words. All the decisions and actions of the company are than derived from the idea.
2. Investing in creativity
Creativity isn't free. Companies have to invest in the right people, research and development and sustainable production. Don't accept the reasoning that "there is no budget" for creativity.
If you lack funds, find them. That often only requires a shift in priorities. Stop approaching creativity as the last item on your budget list that always gets cut. Put it on the top of the list.
3. Creative genius
Most creative companies are managed by their founders who are described as brilliant visionaries and creative geniuses. Even if you're not this kind of person, you can get inspired and introduce their approach to your business.
Show your vision and insist everybody follows along. Set excessive expectations and count on occasional failures. Allow creative people to suggest things you yourself would not come up with.
-kk-