These general, commonplace tips may be nothing new – but with a little elaboration they will make a lot more sense.
Research your audience
To do the best job, you need to know your audience in order to prepare content tailored to their needs. To be more specific: there is a difference between a presentation made for your team and one you would deliver to investors. There are different sets of interests and different concerns involved. If you were to use the same presentation for different target audiences, chances are that at least one of the groups would be confused.
To connect properly, you need to align your perspective. You should focus on issues that interest the people in the audience. Think about their values and their situation.
Business owners often want to hear actionable advice and stories that will help them change their mindset. Top managers often expect data-driven processes that will help them succeed in the corporate setting. Students want to hear about what new challenges lie ahead and how they can prepare to handle them better … and so on.
Tell stories
There is one big mistake you will make if you speak only about facts and figures. The usual result is that your audience will switch off. By telling stories, you will connect with the audience and be much more engaging.
Furthermore, storytelling fosters the ability of an audience actually to remember what was being talked about. Remember: when telling stories, you are creating long-lasting memories in the minds of your audience. This is according to an article at addicted2success.com.
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