The fans of Dan Ariely and his books Predictably Irrational (HarperCollins, 2008) How Expensive is Intuition (Harper Collins, 2011), and The (Honest) Truth About Dishonesty (Harper Collins, 2012) will certainly welcome the fact that the popular behavioral economist has just published a new book entitled Irrationally Yours. The book is a collection of the Ask Ariely columns the author publishes in the Wall Street Journal. With his own sense of humor, Ariely focuses further on the issue of the complexity of human behavior that determines how we make decisions in our daily lives.
Readers can learn, for example, why it is so difficult to commute long distances, how to go on a diet, how to quit smoking or how to better organize a vacation. The New York Times describes Irrationally Yours as a balanced mix of academic knowledge and fun which is a practical tool for decision making.
Author
Dan Ariely is an Israeli psychologist and behavioral economist who works at Duke University in North Carolina. He is also a visiting professor at MIT where he teaches in the Media Arts and Sciences program. His research is focused on the impact of people's irrational behavior in economic decision-making as well as everyday matters. He is known for his interesting, engaging, and often even shocking experiments he uses to demonstrate what influences the human decision-making process.
Book
ARIELY Dan: Irrationally Yours: On Missing Socks, Pickup Lines, and Other Puzzles Existential. New York: Harper Collins, 2015. 240 p.
-kk-