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No one can be successful without an ability to set up goals efficiently and design a way to achieve them. This, of course, also applies to teams. It is the team manager who should help their subordinates set up, understand and ultimately achieve common goals.
What the long-term goals of your team should look like and how you should set them up was the topic of an article on the Brian Tracy blog.
Goals must, above all, be specific. They cannot be just vague ideas; they need to be clearly defined and specified, ideally using numbers or concrete targets.
The second point is connected to the first one: the goals of your team must be measurable. "Improving sales" is not a measurable goal and can therefore never be achieved. But defining it as "increasing sales by 15% in the next six months" gives you something to work with.
Do not try to be too ambitious and unrealistic with your goals. That would only result in a loss of motivation among employees. Set up achievable, realistic goals.
In this case "relevant" means goals upon which employees can have a genuine impact. If employees are given goals that are not part of their work agenda and beyond their control, they can hardly achieve them.
Even long-term goals must have a clear time frame. Establish by when you want to achieve the goals, then divide the timeline into smaller chunks and individual tasks.
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